Iconic Blog

Exclusive: Chatting with Khloe Kardashian

Khloe Kardashian’s appearance at ICONIC to launch the Kardashian Kollection quickly became one of the most anticipated events of the year.  We had the chance to sit down and chat with the beautiful and down-to-earth star about the collection, her inspirations and her first visit to Dubai.

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Work Wear

If you’re running late every day because of work wear troubles then this post is for you! We're not just talking about your staple trousers and shirts, we mean working this season's key trends into your office outfits. Getting dressed in the morning is about to become so much easier...

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The Icon Collection

Ladylike skirts, sumptuous coats, and printed dresses—The Icon Collection is full of easy-to-wear fashionable pieces you're going to love! Style them for work, date night, and everything in between.

Unveiled at the last season of Fashion Forward, this collection is now hitting the stores... and we couldn’t be more excited! If you’re a fashionista trying to incorporate the trendiest runway looks into your wardrobe then look no further!

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Essentials for an Iconic summer

The sun is shining and those pretty looking drinks are calling. But the Middle Eastern summer is known to be strong and sultry and stepping out during it might make you want to think twice. We think summers should be all about breezy, effortless style and that casual, scrunched up look that our LA celebrities flaunt.

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Recycle Your Denims!

We all love a good pair of denims. It’s like a second skin. It’s hard to find that one perfect pair, and once you do it’s impossible to let go. The fit, the feel, the material; all of it has to be perfectly perfect. And the older your denims, the more comfortable they are. They adapt to you and you to them. But sometimes, denims get too worn out to be worn out. What then? It’d be a waste to throw them away. And if you’re anything like us, you’ll know that throwing away your most-loved clothes feels nothing short of a breakup.

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The Iconic Selfie Party

Who doesn't love a good selfie? Join Iconic as we host the afterparty at the third installment of Fashion Forward. The #MyIconicSelfie party is all set to take place at the Madinat Jumerah tomorrow night complete with a fashion presentation showcasing Iconic's upcoming Winter collection. Make sure you Instagram your selfies throughout Fashion Forward with the hashtag with the hashtag #MyIconicSelfie. We would love to see you working it for the camera. 

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Must-have pieces to add to your spring wardrobe

We love the changing of the seasons not just because it’s time for Spring to serenade us with pleasant weather but also because it’s time to shop for a fresh wardrobe! With the Iconic Spring ‘14 Collection in our stores, we’ve picked the must have pieces that belong in your spring wardrobe.

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The Iconic Spring Collection ‘14

With high-street getting a taste of spring, it has certainly been the return of beloved trends. The ICONIC Spring Collection ’14 weaves in fashion’s most iconic trends and beloved decades to make this season truly Fashion Different.

Demure 70’s

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Shopping Personality

Whether you love shopping or hate it, there’s no way you can ignore it! So whether you head to the malls with the enthusiasm of a 5-yr old in a candy store or with the begrudging attitude of a 5-yr old at the doctor – you belong to a type! Read on and tell us which type are you:

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Khloe is Coming!

Khloe Kardashian's appearance at ICONIC is right around the corner!  The reality-star and designer is set to make a special appearance at ICONIC at The Dubai Mall on Sunday, November 17th at 6pm.  Head over to the ICONIC store at the Dubai Mall to see Khloe launch the highly anticipated Kardashian Kollection. The Kollection comprises of a number of glamorous dresses and seperates which are a must have for the upcoming holiday and party season. 

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