Iconic Blog

Your style guide for Ramadan and Eid

Posted on 16 May 2018

The Ramadan season is upon us and it’s one of our most favourite times of the year; mellow and tranquil during the day, and full of social activities till way after midnight - every day of the week! Whether your occasions call for you to dress up or dress down, we’ve gathered the best looks for you to present your most gorgeous self. Ramadan Kareem.

Classy Polka Dots:

Summer is here!

Posted on 26 Apr 2018

It’s Summer Time and living is easy. It’s even easier because we’ve gone and fetched the best of the summer season’s runway trends and hung the best at our stores ready for you to pick.

Ruffles Rule:

It’s the quintessential feminine look, ethereal ruffles that cascade from your cuffs or drop from your shoulders. Go for the Boss-lady look with a more structured cut to show off your confidence and femininity with elongated layers. And, maybe, when no one is looking you could indulge in a little twirl! Either way, you’re absolutely #Cute.

ICONIC celebrates International Women’s Day

Posted on 12 Mar 2018

We’re celebrating International Women’s Day this month in styles of versatile accents. Just as women’s figures and personalities come in every glowing shade and shape, so does our fashion.

Athleisure: Style that meets your lifestyle

ICONIC | Holiday Trends

Posted on 12 Dec 2017

7 ICONIC trends you need to wear this winter!

So, we may not have snowy windowsills and crackling fireplaces, but that doesn’t mean the winter season is wasted on us! There are plenty of ways to rock the winter look from the Middle East and feel all the more ICONIC for it. These are our top 7 trends for the season.

#1 – Put those booties to work

ICONIC Youth fashion Show Experience Season 3

Posted on 20 Nov 2017

Our annual youth fashion show has come to a close and needless to say, it was totally out of this world! We’ve revitalised the region’s fashion scene with intergalactic trends inspired by one of the most loved sagas of our generation, from a land far, far away, that’s right – Star Wars has made its fashion debut.

Hosted at the luxurious Rixos Premium Hotel, JBR, on Friday, 13^th October, we were proud to take to the catwalk with our latest original designs, showcasing talent from schools and universities as they graced the run way for the very first time.

ICONIC Kids AW'17 collection

Posted on 01 Oct 2017

As the leaves fall, let your wardrobes grow!

How better to welcome the autumn/winter season than with a new wardrobe filled with the coolest kid’s trends to hit the fashion scene! If there’s a look worth wearing, you’ll find it waiting at an Iconic store near you. Without further ado, let’s look at the most on-scene trends for the coming months.

Iconic Youth Fashion Show Experience Season 3

Posted on 20 Sep 2017

It just keeps getting bigger and better! Season 3 of the ICONIC Youth Fashion Show Experience is here! YOU, get a chance to be a part of this spectacular show simply by coming to our open Castings. No prior modelling experience required.

Come join us:

Friday, 29^th September, 2017
Landmark Group Tower, Dubai Marina
2:00 pm – 6:00 pm.

Castings dress code:

Be a part of the new ICONIC KIDS campaign

Posted on 18 Jun 2017

We are thrilled to announce the new ICONIC Kids campaign and what’s even more exciting is that your child could feature in it! We are looking for mini superstars to be a part of this fun video and all you have to do is submit the below requirements:

ICONIC 2017 Ramadan Collection

Posted on 24 May 2017

Ramadan is here and we have all the looks you’ll need to take your Iftar fashion to the next level! These traditionally inspired, yet fiercely contemporary looks will give you one more reason to look forward to Iftar. Whether you’re dining with family, friends or the best of both, make sure you feel your absolute as you adorn your wardrobe with the latest Iconic fashion.

ICONIC kicks off the Summer’17 in Sizzlin’ Style!

Posted on 03 Apr 2017

You can feel it; that summer heat is creeping back after an incredibly chilled-out winter. Fortunately, we have all the looks you’ll need to stay cool this summer, in every way! We have more collections than ever, sporting some of the biggest runway trends from across the globe. Take this change in season as the ideal opportunity to shake up your look too; try something new, dabble in