Iconic Blog

ICONIC ropes in Varun Dhawan as the brand ambassador

ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has signed a two year endorsement deal with Bollywood’s shining young star Varun Dhawan. Extremely popular with women for his fresh looks and boy next door image and with men for his chiseled body & style statements Varun has managed to win hearts in a short span of his career. 

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Iconic Summer '16 Preview

Sure, the weather has been a bit erratic over the last couple of weeks, but that’s just Mother Nature shaking things up as she gets ready for the sunniest season of all! Yep, there’s no need to hide your style under your coat anymore, because summer is here! And a new season means (our favourite thing in the world) A NEW WARDROBE! And do we have just the thing for you…

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Exclusive: Chatting with Khloe Kardashian

Khloe Kardashian’s appearance at ICONIC to launch the Kardashian Kollection quickly became one of the most anticipated events of the year.  We had the chance to sit down and chat with the beautiful and down-to-earth star about the collection, her inspirations and her first visit to Dubai.

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Khloe is Coming!

Khloe Kardashian's appearance at ICONIC is right around the corner!  The reality-star and designer is set to make a special appearance at ICONIC at The Dubai Mall on Sunday, November 17th at 6pm.  Head over to the ICONIC store at the Dubai Mall to see Khloe launch the highly anticipated Kardashian Kollection. The Kollection comprises of a number of glamorous dresses and seperates which are a must have for the upcoming holiday and party season. 

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The Kardashian Kollection

The Kardashian Kollection for Lipsy will hit Dubai this November with an exclusive personal appearance from Khloé Kardashian. Khloé will visit the Lipsy and ICONIC stores at Dubai Mall next month to officially launch the collection and meet fans.

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Best Dressed: Teen Choice Awards

The Teen Choice Awards are always a highly anticipated event. Unlike other awards ceremonies, which require black ties and formal gowns, the comparatively laidback Teen Choice Awards give attendees the opportunity to have some fun with their looks.  It’s interesting to see which way the celebs choose to go given this freedom, and as always, we saw a lot gorgeous, youthful and chic fashion on the red carpet.

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The Icon from the Ends of the Earth!

Jennifer Lawrence - The blond haired and fresh faced lead from the ends of the earth. One who is also probably the only Icon who is also famous for being down-to-earth.

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The long and short of it all: Anne Hathaway’s style evolution!

If there’s one word that truly describes Anne Hathaway, it’s ‘evolutionary’. From the obscure teenager to the charming princess in The Princess Diaries and the plain-jane journalist to the fashion diva assistant in The Devil Wears Prada, her characters are always a metamorphosis. Strangely, the same can be said about her personal style. Thankfully, none of her style looks ever included huge, frizzy hair and braces! Yet, it’s been quite a journey from the sweet and simple looks to the hot red-carpet ones, with a few risqué turns along the way. Let’s flip back a few pages of Anne Hathaway’s style diary.

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Abdul Aziz joins the League of Icons

Well, it’s time to spill the beans now!

One of your very favorite sports personalities, courtesy of whom your eyes are always glued to the TV when he’s working his magic on the field, has joined our league of icons.

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Son of the Soil – Abdul Aziz Al Dossary

Abdul Aziz Al Dossary, the son of the soil, is one of the premier sportsmen of KSA. Still in his early 20s, this young lad has already made a name for himself. Fuelled by passion and rigorous determination, he made his dreams his goals and then chased them like the only thing that mattered. He dreamt not just for himself, but also for his team, his family, his country. And every step of the way, he knew that he was no longer pursuing his dream but the dream of thousands others. It is this aggressive spirit and charismatic demeanour that makes him Iconic.

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