Iconic Blog

It’s Summer Time and living is easy. It’s even easier because we’ve gone and fetched the best of the summer season’s runway trends and hung the best at our stores ready for you to pick.

Ruffles Rule:  

It’s the quintessential feminine look, ethereal ruffles that cascade from your cuffs or drop from your shoulders. Go for the Boss-lady look with a more structured cut to show off your confidence and femininity with elongated layers. And, maybe, when no one is looking you could indulge in a little twirl! Either way, you’re absolutely #Cute.

Retro Pastels:

Nothing says retro-chic like this piece! But beyond the gorgeous design, pronouncing every dentelle pattern and flowing fold of this 70s inspired dress is its Pastel head-to-toe expression. Usually used to accent or accessorize bolder colours, this summer the Pastels ran the show on the runways, and we are marching them right to you.

Trench it:

Who said you have to wait till winter to whip-out your gorgeous trench coat. This Iconic item has evolved from a seasonal over-garment into a fashion-statement dress. Throw in a dash of colour with one of our funky hand bags and complete the look with gladiator heels and let it shine.

Pink Power:

It’s been trending the men’s fashion shows for some time now, and it’s going nowhere. Millennial pink, is a statement of 21^st century masculinity. The most popular shades range from the mid-pink to the pastel end of the spectrum. BTW Nothing says “I’m cool and I know it” like a camouflage shirt in pink.

All-white:

What’s a summer look without white? Be undeniably elegant in an all-white suite or too-cool-for-school in a white baseball jacket. These looks will take you easily from day to night with out the need for a wardrobe run. But be careful, the spotlight will gravitate towards you wherever you go, you’re just that effortlessly cool!