Iconic Blog

ICONIC celebrates International Women’s Day

Posted on 12 Mar 2018

We’re celebrating International Women’s Day this month in styles of versatile accents. Just as women’s figures and personalities come in every glowing shade and shape, so does our fashion.

Athleisure: Style that meets your lifestyle

ICONIC Youth fashion Show Experience Season 3

Posted on 20 Nov 2017

Our annual youth fashion show has come to a close and needless to say, it was totally out of this world! We’ve revitalised the region’s fashion scene with intergalactic trends inspired by one of the most loved sagas of our generation, from a land far, far away, that’s right – Star Wars has made its fashion debut.

Hosted at the luxurious Rixos Premium Hotel, JBR, on Friday, 13^th October, we were proud to take to the catwalk with our latest original designs, showcasing talent from schools and universities as they graced the run way for the very first time.

ICONIC Kids AW'17 collection

Posted on 01 Oct 2017

As the leaves fall, let your wardrobes grow!

How better to welcome the autumn/winter season than with a new wardrobe filled with the coolest kid’s trends to hit the fashion scene! If there’s a look worth wearing, you’ll find it waiting at an Iconic store near you. Without further ado, let’s look at the most on-scene trends for the coming months.

Iconic Youth Fashion Show Experience Season 3

Posted on 20 Sep 2017

It just keeps getting bigger and better! Season 3 of the ICONIC Youth Fashion Show Experience is here! YOU, get a chance to be a part of this spectacular show simply by coming to our open Castings. No prior modelling experience required.

Come join us:

Friday, 29^th September, 2017
Landmark Group Tower, Dubai Marina
2:00 pm – 6:00 pm.

Castings dress code:

Be a part of the new ICONIC KIDS campaign

Posted on 18 Jun 2017

We are thrilled to announce the new ICONIC Kids campaign and what’s even more exciting is that your child could feature in it! We are looking for mini superstars to be a part of this fun video and all you have to do is submit the below requirements:

ICONIC kicks off the Summer’17 in Sizzlin’ Style!

Posted on 03 Apr 2017

You can feel it; that summer heat is creeping back after an incredibly chilled-out winter. Fortunately, we have all the looks you’ll need to stay cool this summer, in every way! We have more collections than ever, sporting some of the biggest runway trends from across the globe. Take this change in season as the ideal opportunity to shake up your look too; try something new, dabble in

Iconic Youth Fashion Show

Posted on 27 Sep 2016

Aspiring young models in the UAE, Dubai brand Iconic is looking for you. For its autumn-winter collection showcase on October 14, the brand is looking for students from across the Emirates to walk the catwalk at its ‘youth fashion show’.

Dress up for Eid with Iconic!

Posted on 30 Jun 2016

Ramadan is coming to a close, meaning Eid is around the corner! A time to reflect and celebrate with your loved ones, and we all know, no celebration would be complete without a new look to seal the deal. Our latest collection has everything you could possibly need to make this an Eid to remember.

Your Leave Has Been Approved

Posted on 29 Jun 2016

Ladies and gents, we’ve waited a whole year for this; there’s been ups, there’s been downs, but it’s finally happening, that’s right, summer is here! It’s time to get ready for the best summer of your life, dust off that travel bag and cram it with all the new looks that you’re going to rock on the beach and around the city.

Get ready for Spring with Iconic's Spring 2016 collection

Posted on 03 Mar 2016

Have you been catching yourself uncontrollably whistling happy tunes lately? Or had the sudden urge to put a flower in your hair? Well, you’re not alone! Spring is in the air and it’s time to prettify yourself, just as nature is doing around you. And with Iconic’s Spring 2016 collection, it’s going to be a breeze. This season’s fashion seems to take a trip down a flowery memory lane, through the classic fashion ages.