Iconic Blog

Last week, the newest Iconic destination was inaugurated by Raza Beig, CEO Splash & ICONIC along with Nisha Jagtiani, Business Head, ICONIC.

Speaking on the new store opening, Raza Beig, CEO Splash & ICONIC, said, “Packed with amazing, on-trend buys for incredible prices, the Dubai Marina Mall store opening is the first of the four new store openings scheduled for this year in the UAE. Dubai Marina Mall is a strategic location and the store’s setting provides customers with the opportunity to shop with increased ease in the heart of new Dubai.”

Vibrant design

Innovative fashion is at the heart of everything we do. It is keeping this in mind, that the new Marina Mall store was designed. The idea was to make the store design look as vibrant and exciting as the products. So, we designed a boutique format store with a new vertical store layout. The mannequins aren’t just standing around but are all over. The entrance itself welcomes a shopper with three models, all inclined at different angles.

Also, the mannequins hang from the ceiling which creates additional store space. This in itself is exciting to look at but there’s more! Instead of arranging stuff according to brands, we created different zones. Looking for formals? Head to the ‘Smart’ zone. Looking for some trendy stuff? Check out the ‘Trendy’ zone.

Live the experience

A popular favourite is the ‘Soho’ zone. It has a very colourful, quirky feel to it and of course, the products only reinstate that. Here you’ll find really pretty looking stuff as well as random knick knacks – there’s some beautiful art, books, and even bath products and cosmetics which we know you’ll love!

All in all, visiting the store is an experience. From the minute you enter the store, you know your experience is going to be fun even if you’re just looking around. It’s like discovering a whole new world of different and dynamic options.

So, come on and discover fashion in a new light. Who knows? You might just discover a new you!