Iconic Blog

Fashion has a chic new destination and this time it’s the swanky Dubai Mall. ICONIC launched in Dubai Mall on Thursday, 9^th August and it was a blast! There was a load of drama, surprises and of course, an overdose of fashion!

The crowd thronged the hallway and the store looked gorgeous with its bright lights and ribbons.

The highlight of the evening was the live mannequins. They posed and preened for us and they made for such a refreshing and stunning sight. It was hard to tell if some of there were even real; they were that good. Plus, the store is a treat for your eyes. Need a contemplative moment? Look up and be inspired. There are mannequins catwalking from the ceiling!

Shoppers joined in the fashion extravaganza and got their lips done from the uber stylish girls from Violent Lips. Doesn’t it look stunning? We say ditch the plain lipsticks and gloss and treat your lips to some lip art.

Clare Geeves from Clare and the City

It was a delight to meet the bloggers Mariyah from Mahryska, Farah from Faz Fashion Diary and Tinayums and that’s just to name a few. The girls posed pretty and they were a walking testimony of our new statement – Fashion Different.

The bloggers pose with Iconic CEO, Raza Beig (centre).